Knowing people means understanding the market
Quality drives everything we do, but the starting point for all our goals are the six founding values of the Alfaparf Group.
The importance of people
Our direct, human approach
Supporting hair and beauty professionals is at the heart of our work. Being in the field, after all, is the best way to understand what they really need. As well as focusing on a widespread geographical presence, the ALFAPARF GROUP has built up a commercial network of people who care about the quality of our relationship with our professionals.
We are not just interested in selling our products but listening to needs and gathering information that will help us improve the quality of our products and satisfy the trends of today’s world. We want to provide a range of services that allow hairstylists and beauty professionals to run their business in the best possible way.
Being able to supply both products and a broad range of services is of strategic importance in professional cosmetics: the speed of a company’s response and the quality of its solutions are what give it the edge in today’s competitive market.
With this in mind, the ALFAPARF GROUP has developed an extensive educational program focusing on a variety of technical, professional and managerial aspects. Now hairdressers and beauticians can find the best solutions to help them grow professionally in the many courses organized in the over fifty training centers belonging to the Group.