Research, production and distribution throughout the beauty world.
An Italian success story
From 1980 to today, from Italy to the whole world
How it all started
Our story begins in 1980, thanks to an idea of Roberto Franchina who, with the support of about a dozen people, began creating products for the hairdressing industry in northern Italy. A couple of years later in 1989, the Semi di Lino line was launched, which was to be the group’s first great commercial success. The following year it was the turn of the permanent coloring range, Evolution of the Color.
In the early 1990s, the Group began expanding into foreign markets. Hard on the heels of its first exports to Spain, it made its first contacts in Latin America which, over the coming years, was to become the Group’s core market. It adopted a business strategy that focused on two fronts. From a commercial point of view, after spending several years growing the business in countries like Mexico, Venezuela, Argentina and Brazil and exporting its products to them, it decided it wanted to take the next step and set up local production facilities. It opened its first factories in these countries and this helped drive expansion on those markets. At the same time, from a corporate point of view, it decided to set up subsidiaries, laying the foundations for the future creation of the Group. The Alfaparf Group was established at the beginning of the 2000s and, 20 years on, it now has 25 subsidiaries in four continents - America, Europe, Asia and Oceania.
An Italian group with 40 years’ experience
The Alfaparf Group is a multinational group in the cosmetics sector. It is the most important group with 100% Italian capital in the global professional cosmetics industry. Alfaparf researches and develops technologies, products and services for all professionals in the haircare and skincare sectors worldwide.
Quality drives everything we do, but the starting point for all our goals are the six founding values of the Alfaparf Group.
The Alfaparf Group publishes periodical reports and a company profile that can be downloaded or consulted by everyone: a promise of utmost transparency that we intend to keep.