Italian experience, universal beauty
The Alfaparf Group combines research, production and distribution to deliver only the highest possible quality to beauty professionals.
From expertise to innovation
We are an Italian multinational. We work in the hair and bodycare sector, creating products and services that anticipate global trends and embody the creativity that is so typically Italian.
The Alfaparf Group supports two socially useful projects: Beauty in all its forms is a project offering a professional future to young people with Down’s Syndrome, and Strength and a smile organizes beauty workshops free of charge for women undergoing cancer treatment.