Alfaparf group
United by beauty

Italian experience, universal beauty

The Alfaparf Group combines research, production and distribution to deliver only the highest possible quality to beauty professionals.

From expertise to innovation

We are an Italian multinational. We work in the hair and bodycare sector, creating products and services that anticipate global trends and embody the creativity that is so typically Italian.


Stay tuned

Read the latest news from the world of Alfaparf Group.

Alfaparf Social Responsibility

Our commitment

The Alfaparf Group supports two socially useful projects: Beauty in all its forms is a project offering a professional future to young people with Down’s Syndrome, and Strength and a smile organizes beauty workshops free of charge for women undergoing cancer treatment.



You never know when the right opportunity might come along: we examine every application we receive from people interested in joining our Group.